Created by CEW winning beauty bloggers, VIKE beauty was born in 2019. “A world where passion and innovation collide to remove boundaries.” Creating VIKE has been a dream for us and we can’t wait to keep bringing innovation and incredible ingredients into the market.


Originally from Belarus, we came to the U.S. when we were only two-years-old. Now at 24, we are based in New York where we live and work.

We graduated from Baruch College in 2017 with an Bachelor of Science degree in Finance. While pursuing a career in finance, our passion for beauty never faded. With a strong interest in makeup and beauty, we started a joint Instagram page about two years ago. We started to post makeup and hair video tutorials to inform others on their favorite tips.

“You must love the growth, the idea of taking something and growing it and we did. The idea of putting out content you love and that makes you feel truly happy” we always emphasized.

In June 26, 2018, we finally decided to pursue their dreams and registered VIKE as an LLC.

We opened up a joint bank account and put all our life savings into it. Our dream suddenly became our reality and it came time to plan exactly what would come next.

We love to travel all over to find the best ingredients, meet influential people we aspire too, and to grow VIKE Beauty into a worldwide empire.

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5 Ways This Will Change Your Makeup Removal Routine!

Taking off your makeup at the end of a long day can be really irritating - both as a regime and on your skin! The key is finding a makeup remover that gently melts everything while nourishing and protecting your skin. Suitable for all skin types, here's why

Makeup Melt is the secret to quick, easy makeup remover for healthier, younger-looking skin.


Other skin-benefiting ingredients include Niacinamide that works with your skin to help visibly minimize enlarged pores, improve uneven skin tone & diminish dullness.

HOW TO USE: Take it from Ruthie @makeuppbyruthie - usingMakeup Melt to melt off her makeup so easily!

Our formula is clean and non-toxic so it’s free of polyethylene, mineral oil, alcohol, silicone, parabens, sulfates and artificial coloring.

Beauty Insider Approved

VOGUE UK, includedMAKEUP MELT in their recent roundup of Beauty & Wellness.

It's a no-brainer. Take Vogue UK's lead and get on board!

Maggie Flecknoe names Vike Beauty:

"One of the best makeup remover's out there! I used to get irritated eyes but no more with this!"

CW39 television, featured Makeup Melt as some must-have goodies for your vacation getaways.

Loved by beauty bloggers

Makeup Melt has proven it can make your makeup remover routine super easy by nourishing & cleaning effectively!


How to use:

1.Spray directly onto dry skin, all over your face, keeping your eyes and lips closed. Use as much spray as you feel is needed.
2.(Suggestion sprays: Twice on each cheek, once on forehead & chin, one on each closed eyes.)
3. You will start to notice your makeup beginning to melt off.
4.Use dry hands in gentle circular motions to melt off all the makeup off the face, eyes, and lips.
5.Rinse off gently with water, and feel that beautiful, hydrated skin.

Pro tip: If you are wearing heavier eye makeup, spray on closed eyes and massage for 30 seconds more than usual.