Created by CEW winning beauty bloggers, VIKE beauty was born in 2019. “A world where passion and innovation collide to remove boundaries.” Creating VIKE has been a dream for us and we can’t wait to keep bringing innovation and incredible ingredients into the market.
CEO & CO-FOUNDERS, ALINA & INESSA VIKE
Originally from Belarus, we came to the U.S. when we were only two-years-old. Now at 24, we are based in New York where we live and work.
We graduated from Baruch College in 2017 with an Bachelor of Science degree in Finance. While pursuing a career in finance, our passion for beauty never faded. With a strong interest in makeup and beauty, we started a joint Instagram page about two years ago. We started to post makeup and hair video tutorials to inform others on their favorite tips.
“You must love the growth, the idea of taking something and growing it and we did. The idea of putting out content you love and that makes you feel truly happy” we always emphasized.
In June 26, 2018, we finally decided to pursue their dreams and registered VIKE as an LLC.
We opened up a joint bank account and put all our life savings into it. Our dream suddenly became our reality and it came time to plan exactly what would come next.
We love to travel all over to find the best ingredients, meet influential people we aspire too, and to grow VIKE Beauty into a worldwide empire.