Our Story
FOUNDER DRIVEN, PASSION CREATED
OUR JOURNEY
VIKE Beauty was born from the vision of twin sisters Alina and Inessa Vike known online as the VIKE Twins whose deep passion for beauty began long before they became creators.
Their journey started with curiosity, evolved into expertise, and ultimately transformed into a brand defined by innovation, intention, and performance.
For years, they tested thousands of products, shared honest reviews with their community, and built a trusted voice in beauty. Their passion, creativity, and transparency earned them the prestigious CEW Raising Influencer Award in 2019, solidifying them as creator-founders who truly understand what real people want from their routines.
Yet, with all they had tried, they still felt a gap, luxury formulas that were clean, effective, and thoughtfully designed to amplifiy daily rituals. So they set out to create exactly that.
VIKE Beauty is the culmination of their expertise and artistry:
• high-performance formulas rooted in nutrient-rich ingredients
• intentional design that elevates both routine and experience
• a philosophy that beauty should feel effortless, transformative, and deeply personal
Every product reflects their belief in quality without compromise and their dedication to creating essentials that stand the test of time.
This is their story. And now, it’s yours too.
As Featured In
Discover what leading publications are saying about us
21 October 2025 Beauty Launches That Demand Your Attention
“Founded by entrepreneurial sisters Alina and Inessa Vike, this shampoo and conditioner line is the science-backed and floral-scented secret behind their own dream-worthy locks. I love that the formula actually works on strengthening the hair follicles from the inside out.” — Samantha Nik, associate director of brand experience
VIKE Beauty Launches Thicken & Lengthen Duo Powered by VoluGro™ Complex & Keratin
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME....
Meet The Twin Sisters That Are Taking Over The Beauty Market
Alina and Inessa Vike aren’t your typical twins — actually they are far from it. There’s no question that instagram is filled with beauty & make-up pages, however, few of them do it so well as influencers & entrepreneurs, Alina & Inessa, also known as The Vike Twins. From a very young age, The Vike …
Meet the CEW Beauty Creators Ambassadors: Alina & Inessa Vike on Programs that Deliver Brand Exposure
Winning the CEW Beauty Award in 2019 for Rising Beauty Influencer was super meaningful to us and our brand. It gave us a platform—for people to be introduced to us and, later in 2019, to our brand, Vike Beauty. It gave us exposure to labs, buyers and editors. To this day, we have people remembering us from that CEW event. It helped us work with new brands and establish relationships with other influencers.